Panera Bread Essay

Panera slit is a nationwide known eatery that provides bounteousness foods in a sophisticated atmosphere. Panera prick is in the line of bakery-caf. They contumacious to set themselves apart from eateries such as McDonalds, W interceptys, and Burger King. The stores be equipped with truly intimate settings and Wi-Fi. Panera Bread specializes in a variety fresh sun sunbaked bread and meal options for the health conscience customer.SWOT Analysis Strengths Panera Bread is known nationwide and this helps to attract customers. Panera Bread has an assortment of fresh breads and meal offerings to accommodate those that are health conscience. Panera Bread moved past the degraded food market and decided to offer high-quality, premium food to its customers. The boilers suit ambience of the eatery gives an intimate, at home feel that wees the customer want Scott Davis, ripened vice president and chief concept office had a suck vision of the direction Panera Bread would take and a clear system of how to achieve that goal.WeaknessThe eatery offers premium, fast dining and the prices may appear to be on the higher end to customers. Panera Bread has not been able to maturation the frequency of which customers dine at the eatery. In order to enter as a franchise, Panera Bread has a very strict list of criteria that makes it baffling to qualify.OpportunitiesPanera Bread can cease the prospect to offer their fresh baked breads in supermarkets or sell their breads in store to customers. Panera Bread has the opportunity to offer a get down end eating experience. This lower end chain allow appeal to potential customers who cannot afford and expensive meal for the family.ThreatsPanera Breads direct competition is fast-casual restaurants. The change in the sparing has affected how often individuals and families go outside of the home to dine.Alternatives 1.Offer Panera Breads signature dough and bread to local supermarkets or for sell at the Panera stores. 2.In troducing a lower market restaurant. 3.Make entering the franchise easier by making the criteria to qualify less strict.Discussion of Alternatives Alternative 1 Pros Offering their dough for purchase by customers has the potential to generate more revenue for the company. It will also introduce the Panera Bread brand into households of those who have not visited the restaurant.Cons The hail to produce the fresh dough to customers may exceed the overall pass water to the company.Alternative 2 Pros Introducing an alternate chain to appeal to a lower income customer base will expand the customer base. With the present separate of the economy, families are finding it hard to eat out especially when the prices are high.Cons This particular alternative detours the company from their clear goal. With so many cheap eateries, Panera Bread strives to set itself apart from the others.Alternative 3 Pros Easing the criteria would make entry in the franchise easier. This will allow for more P anera Bread stores to open.Cons Easing the criteria would deteriorate the stability of the franchise. The strict criteria ensure the overall victory of the franchise.Recommendations Panera Bread would benefit most by teaming up with supermarkets to supply fresh baked Panera Bread. Even though the company itself does not serve nippy bread, it may be a good idea to offer the cold dough for customers to purchase.