'Tasha’s Case Write Up\r'

'Case 1: Tashas, Franchising the Boutique Cafe Experience 1. wherefore did Natasha Sideris succeed with her first â€Å"Tashas” cafe and with her initial expansion? I think the primary(prenominal) reason behind her success is her furor for this job. She is clearly loving every bite of owning a eatery. She was also able to advertise this passion to the nodes as sound as the staff. She was very focused on the benefit side of the melody, and saw it as the master(prenominal) driver.\r\nThe way she insists on customers’ not wait more than 20 minutes for the food, which is cooked remedy after they ordered it. The location of the restaurant is another key driver of her success. open up up a neckcloth in a very rich business district’s shopping focalise is a very good investment. And ultimately access to financing was very Copernican as well. The initial expansion was a success because she was able to differentiate the unfermented store from the first o ne. The new store was designed to cater the needs of the customers of that particularised area. . Evaluate Sideris’ expansion plans. What advice would you give her at the time of the case? I personally believe that having 15-20 stores in the same province is not a good idea. It whitethorn be a financially possible idea, as it seems from the case, but there is a great risk of diluting the brand. Taking into musing the population of South Africa as well as the number of people who genuinely throw away enough money to go to cafes and restaurants, having 20 Tashas Cafes doesn’t seem likely to me.\r\nComing from Turkey, which is showing similar sparing trends with South Africa for the recent years and facing similar income distribution problems, I have been observing boutique cafes and restaurants expand to neer more than 10 restaurants nationwide. Sideris offers high-end products at high-end locations and her customer base is not very big. I think she has to be more right about her approach to expanding, and she should look into change magnitude the risk of cannibalizing and diluting the brand.\r\n'