International Marketing

Ericsson community merges with Sony to provide Sony Ericsson brisk phonesThe objective of this article is to transfigure light on the conjugation of Telecommunication Company liftd Ericsson , and its amalgamation with Japanese Electronics product Company c solelyed Sony . The article rootage gives the command background about both the companies and later on tells the write up behind the mergers between two companies and at that place product called Sony EricssonHistory of the CompaniesEricsson : It is a Swedish guild that deals in telecom products . The companies established its name as telecom Exchange Company , later on started to produce automated devices related telecommunication . In other(a) 1990 s , Ericsson clear-cut to execute their own unsettled phones handsets and had a gigantic grocery store share . Bef ore developing mobile phones , Ericsson is considered as pioneers in serving broadband connection done the shit cables . They produce large amount of wireless engine room- ground instruments . Ericsson has develop sort of advance version of mobile sets based on GSM , CDMA , WCDMA , rim etc engine roomSony : Sony , which is a Japanese connection , is a giant in Electronics industry . They slang wide part of electronic products specially related to Media and Entertainment equipments much(prenominal) as Televisions , Walkmans Cameras etcSony EricssonIn late 90 s , the demand of mobiles started increasing globally . two these companies with their background decided to make mobile handsets Ericsson was in the market was almost a decade .

But later on they suffers a losses because of the monopoly created by Nokia and there was too a good deal investment in IT sector globally , that started to saturation In 2001 , Sony and Ericsson decided to gestate merger and introduced a new company called Sony Ericsson , which will manufacture mobile phone handsets . Both the companies had constitute amount of shares in Sony Ericsson . The advantage Sony Ericsson got was that Sony had a long consumer market and Ericsson was well-established name in telecommunication technology sector . So Sony Ericsson came up hefty quality features and high backhand technology . As short as they came in the market , they got huge profits and at one time Sony Ericsson is one of the bullnecked market leaders with fifth mobile phone producing company . Their main competitors are Nokia , Samsung , Seimens and MotorolaSony Ericsson has very developed handsets based on the 3G technology They are compatible with GSM , CDMA , WCDMA , HSDPA and all current technologies . They have come up new features in mobile phones such still and video camera , with Sony s Cybershot technology . They also introduced the symphony phones , which had Walkman in it . They have very nigh range of personal digital assistant in the market BibliographySony Ericsson . Sony Ericsson History [accessed on 30 January 2008]...If you requisite to get a full essay, set it on our website: OrderCustomPaper.com

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