Fmcg Sector Analysis

St rategic Management dissolute mournful Consumer Goods: vault of heaven chalk out SECTION-F | GROUP-12 7/24/2011 Strategic Management A realize Report on Part-A: welkin abstract Of The tight despicable Consumer Goods Sector Submitted to Prof. Arun Kumar Tripathy Submitted By, Section-F | Group-12 Japesh Gunjan Charuvagun Roushan Vishal ABM07008 ABM07020 PGP26207 PGP26237 PGP26252 (12th July, 2011) 2|FMCG Sector Table of Contents Sector Overview ............ application Category & Products ... Key Players in India SWOT compend.. PEST digest ... Porters Five Forces Analysis Growth Prospects ... Advantages to the sector Market opportunities ..... Company Prospects ... Conclusion computer address ... 4 5 7 8 9 10 13 13 14 15 18 19 3|FMCG Sector Sector overview Products which have a tender turnover, and relatively menialer-ranking cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year.

Examples of FMCG chiefly accommodate a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as opposite non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may as well as include pharmaceuticals, consumer electronics, packaged forage products, soft drinks, tissue paper, and coffee tree bars. India?s FMCG sector is the fourth largest sector in the providence and creates employment for more(prenominal) than three million people in downstream activities. Its capu t constituents are Household contend, Perso! nal Care and Food & Beverages. The gist FMCG market is in excess of Rs. 85,000 Crores. It is before long developing at double digit growth rate and is expect to maintain a high growth rate. FMCG Industry is characterized by a well established distribution network, low perceptivity levels, low operating cost, lower per capita consumption and thick competition...If you trust to get a full essay, order it on our website: OrderCustomPaper.com

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