Management of Change Essay Example | Topics and Well Written Essays - 1500 words - 1

Management of Change - Essay ExampleA companys market potential is necessary for its no-hit and efficient performance, the basic elements of the companys market potential being its resources, strategical planning system, leadership, and marketing. Strategic planning is closely interrelated with change management. E.g., K. Warren states that todays performance of a company depends on todays strategic resources. (1999, p. 3)According to Kleiner, the process of strategic planning consists of the following stages establishing the ground for the companys activity by means of determining its mission determining companys chief(prenominal) goals analysing the companys environment by indicating all factors influencing companys activity determining companys market potential, and its strengths and weaknesses developing several alternatives as remote as strategic development is concerned analysing these strategic alternatives from the standpoint of the companys goals, vision, mission, as we ll as conditions in the environment and on the market forecasting the efficiency of each of these strategic alternatives and, finally, forming the ultimate dodge of the company, i.e. choosing the strategy that looms the most favourable for increasing the companys warring advantage. (Kleiner, 1998, pp. 46 - 50)In the quickly changing environment, the modern organizations confuse to change continuously. Very often, managers utilize reactive approach to changes, which often results in decrease in their companies competitive advantage, and sometimes even in ruin of organizations. Proactive approach to introducing changes is considered to be much more beneficial, notwithstanding it demands profound knowledge of the basic features of change process, sources of opposition to these changes, and methods of overcoming opposition.The world-known companies have considerable experience as far-off as managing changes is concerned. One of the most efficient approaches in this sphere is organiz ational development that presupposes introducing step-by-step measured changes into corporate culture with the goal of adapting the company to the outer environment.Organizational development influences, above all, social subsystem of organization, and is so inseparably connected with HR management. However, technological progress should not be neglected either, especially in the IT sphere, and every company undergoing changes should develop the methods of restructuring technical subsystem.A problem that managers often face when introducing changes into companies is the problem of inseparable resistance on the part of personnel, as well as the company as a system. It is primary(prenominal) to combine organizational development with reengineering of business processes for achieving a better result and decreasing the level of resistance.The impression of proactive approach to change management is that all changes are introduced with considering all possible obstacles that