Google Versus Facebook

ASTON UNIVERSITY SCHOOL OF LANGUAGES AND SOCIAL SCIENCE: PRE-SESSIONAL MODULE LE2046 RESEARCH exclusion PROPOSAL TOPIC Google Plus Versus Facebook: A Social Networking competition For Customer Loyalty Name: Yang CHEN schoolchild build: 119144846 Tutor: Richard Galletly Introduction It is commonly believed that Facebook is the most popular tender network which is used by people worldwide (Gunelius, 2011) and it had over 750 meg nodes by June, 2011 (Facebook, 2011a & b). According to Kelleher (2011), there is a extravert competition between Google Plus (henceforth Google+) and Facebook related to guest trueness. He goes on to state that despite being a ready brand, Google+ matches Facebook on many aspects and surpasses it in opposite ways. In addition, BBC countersign program (2011) states the latest objective of Google+ is to achieve more than ergocalciferol million users. By this token, a competition for the grocery investment company shares of s ocial networking go out be unavoidable by Google+. To some extent, spirited market shares are based upon high returning clients. That may be the reason why customer committedness is a reassure for increasing and maintaining market shares (Butscher, 2002).

As a business student, I have three years academic learning live on in merchandising and the most interesting research for me is the serve well of establishing and maintaining customer loyalty. Therefore, customer loyalty bequeath be the localise of this research and will answer the following three questions: 1. What is customer loyalty and how does it op erate? 2. What has Google+ done to extend ! its customer loyalty? 3. What other improvements can be made by Google+ to retain its customers? This marriage offer will identify how these questions will be answered. It will do this by first describing what literature will be used, thus (by describing) the methodology that will be adopted and lastly by giving a description of anticipated problems. belles-lettres see In the first question, the process of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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