Balanced Scorecard And Strategy Map Of Shell Plc

COVENTRY UNIVERSITY LONDON CAMPUS M004LON: FINANCE, FUNDING AND LEGISLATIVE FRAMEWORKS FOR SUCCESS championship: match SCORECARD AND STRATEGY MAP OF ROYAL Dutch SHELL unwrap: OMOJOLA OMOWUNMI. O STUDENT ID: 3976896 TERM 2 02-04-2012 WORD COUNT: 2634 WORDS EXECUTIVE compend add-in OF CONTENTS I. decision maker summary II. Vision and dodging of Royal Dutch block out III. The counterpoised Scorecard of Royal Dutch denture IV. The strategy Map V. Recommendations VI. little discussion and evaluation of the equilibrise wit VII. List of references I. EXECUTIVE SUMMARY This report is aimed at the notice of directors of Royal Dutch Shell (RDS). It highlights the vision and strategy of the judicature and too provides the exposit on the management of shell use the balance scorecard and strategy map as tools for strategical management. The balanced scorecard is employ to align work ac tivities to the determine vision and strategy of the RDS to monitoring device their performance against these strategic goals. The BSC entails four perspectives which are financial perspective, guest perspective, innovation, learning and process perspective.

This report analyses how these four perspectives are unite to manage and machine the strategy of the organisation and how the three latter(prenominal) perspectives drive the financial performance. However, the objectives, line performance indicators, tar hold ups and initiatives of these perspectives get too been identify and discussed appropriately in re lation to each of the perspectives. Recomm! endations have also been presented in this report based on the appraisal of the balance scorecard. The final part of this paper however provides the practical(a) use of the balanced scorecard and its limitations in relation to the strategic management of business organisations. The combination of all these elements together in this context has provided details of how RDS can be managed for...If you want to get a rich essay, order it on our website: OrderCustomPaper.com

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