BLENZ Coffee case study Essay

BLENZ Company ProfileBLENZ coffee bean is a Canadian concatenation of franchise coffee stores. BLENZ was founded in Vancouver in 1992. and has grown to over 82 franchises in six states. Soon the spate of locations are located in British Columbia. with 35 international shops in the United Arab Emirates. Kuwait. the Philippines. China and Japan. BLENZ is chiefly a chocolate store. but anyway serves a assortment of calefactive and cold drinks. sweets. and assorted nourishing points such(prenominal) as wraps and sandwiches.BLENZ SWOT AnalysisStrengthsExtensive drink bill of fareLarge nutrient and sweet choice compared to competitionFree Internet at 41 burnt umber polarity locationsTalented baristas ( coffee-maker. servers )Quality java bean and teasCanadian-ownershipAdvanced drink developmentLarge java foretokensAlternate to care name leaderConsistencyFailingsNo clear trade name wayNo clear values or missionAssorted messaging. as well many claimsContradictory aspirationsNo con sistent communicating tone. linguistic communication. modeNo consistent communicating imagination. typography. designLess eubstance across mercantile establishments compared to rivalsLess focused on experienceUnknown company history and backgroundFranchisee-operatedOpportunities event largest bill of fare of most java housesIncrease consciousness of frequent groundbreaking drinksEmphasize talented and award-winning baristasCanadian owned and operated ( started in Vancouver )Alternate to planetary java house ironss. something different Consistent experience of a concatenation. with the ambiance of a local anaesthetic coffeehouse A batch of action at java housesMenaces ch each(prenominal)enger from better-known java housesCoffee houses with better locationsCompeting java houses companies with higher feeling merchandises Competing java houses companies with higher sensed fiber Competing java house companies with higher sensed position Independent java housesChain java housesCheap java housesInstantaneous java or complimentary java at work or concerns Cafes with large bill of fare choiceStatus in in-between land between trade name leader and independent coffeehouse Peoples doing java and drinks at organizeThere are many grounds for BLENZ Coffees winner so far and this comes from their will to hold convenient locations for the Customer. Furthermore. their merchandises are of the highest quality and their service continues to convey people back.BLENZs HistoryBLENZ coffee impoliteed its start shop in February 1992 on the corner of Robson and Bute Street in Vancouver. British Columbia. The first BLENZ shop was to be a proving land to guarantee that the earn and systems were strong plenty to turn and vie with other international ironss. The laminitiss of BLENZ COFFEE are Brian Noble. Sarah Moen and Geoffrey Hair. each impartation his ain personal strengths and combined conveying a wealth of concern experience to BLENZ COFFEE. The success of BLENZ COFFEES f oremost shop and the founders committedness to instruction and criterions made franchising a innate(p) pick. Today BLENZ now has 61 shops in British Columbia and in like manner operates internationally in Japan and the Philippines.BLENZs PhilosophyBLENZ COFFEE is a premium retail merchant of handmade javas. whole foliage teas. Belgian hot cocoa and other forward-looking and delightful forte drinks. From the start. the laminitiss of BLENZ COFFEE piss ever had a passion for quality. This passion is reflected in our committedness to utilizing only reliable. premium ingredients in their drinks. All BLENZ drinks are made in-store from plainly the highest quality ingredients available. It is this committedness to functioning quality drinks. prepared with attention and attending by their extremely trained baristas. in a warm and modern-day environs that has fuelled BLENZ COFFEES growing from its origin.BLENZs MerchandisesBLENZ COFFEE are retail merchants of high quality whole bean javas. beautiful whole foliage organic teas and premium Belgian cocoa drinks to call but merely a few of their merchandise offerings. They are known as experts at reliable readying methods and handmade drinks. They are non merely purveyors of exciting and advanced drinks they besides offer a fabulous choice of adust goods. breakfast. luncheon and bites. among other delightful dainties to allure Customers.BLENZ How to experience concerned by earlyThey are cognizant of this fact which is that todays universe could non be more unsure. Unemployment continues to lift the stock market continues to fall. BLENZ take control of the futurity of unemployed valuable people. with their calling chances.BLENZ How to experience concerned by Canadians life styleEven in the face of economic uncertainness. consumers electrostatic pick out their favorite low-cost luxuries like premium java and tea. Canadas java market is a $ 3 Billion Dollar industry. Coffee is still the most popular drink in Ca nada and 2nd merely to H2O. of all drinks consumed among grownups 25 and older. And choice teas. are besides quickly deriving in popularity. BLENZ premium javas and teas are 2nd to none. They give people their opportunity to grab the chance to bask their life style and net incomes with a no-hit BLENZ COFFEE franchise.BLENZ How to unite Career Opportunities and SafetyFulfil your long held day-dream to have your ain concern. and truly be the Boss without all the canvass and mistake that goes into a novel concern venture. BLENZ helps you pull off the hazards and go a leader in your local concern community. BLENZ COFFEE stores are known as merriment. and fast paced societal environments. Theyre besides a unafraid preparation land for kids to derive autonomy and pride as immature enterprisers.BLENZ The will of being everywhereBLENZ has chances in both established and new markets they are doing available for the first clip. You can develop one shop. Or you may wish to be considered for an Area Development chance to open several shops in a Territory. Typical shops costs range from $ 225. 000 to $ 400. 000. depending on shop size.BLENZ Festival & A Events spouseVancouver FilmFestivalFringe FestivalBLENZ & A Harbour CruisesBLENZ & A The Beat 94. 5FMMatcha PhotoContest