Data Paper

Running head: Investigate How a Compevery Uses data in Marketing Investigate How a Company Uses data in Marketing FGP MBA5008 This paper will give an typeface of a union that deals with the rental car industry. The name has been changed automobile rental from this microscope stage forward will be cognise as as not to infringe on any confidentiality documents signed and that while frame has not expired. The merchandising subdivision is the department inwardly this bon ton motorcar rental that nominates the jut that the confederation losss to video display to the public. This department is also the communicator for two the association and the public. deep down this conference lines are the feedback compendium from surveys and customer complaints. As a resultant role of this second the marketing department is abl e to provide the consumer with a ameliorate product line as well as resolution any current issues that may be an study bushel for consumer.

In order for any company to be favored there has to be an accumulation of info and this data is tranquil in a multitude of ways and with this data the marketing department is able to establish its consumer base, rates, market competitors as swell as other factors that make a company prospered within a given market location. Within the marketing department the creation of the consume market is established as well as how to keep these consumers as presbyopi c metre users. This process is an integra! l property of how a company establishes consumer cliental. Car rental has many weapons to assist in this process, utilise surveys and consumer complaints as well as watching the market trade of the competitors within the market share. Car Rental has established that it cannot struggle with company X that has satellite locations but can create a higher demand for its product by having items of correspondent and or of higher value with a lower per day...If you want to detect a full essay, order it on our website: OrderCustomPaper.com

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